How to Keyword Optimize Blog Posts

Keyword Optimizing Your Blog:

Now that we have completed the task of Keyword List Development, we can now turn to the task of actually ranking for these terms.

The Keyword list is a list of targets, now its a matter of us hitting them with the sling of digital marketing, and climbing the SERP ranking with diligent focus on the promotion of these terms.

These Keywords should be divided into different lists, depending on how and when they will be used. For instance, if you have a seasonal product, and a time of year to market this product, your priority keyword list will include the right terms at the right month.

This is so you can have time to create the content, or buzz around these terms at the right time to sell your product. This is important because keyword marketing is temporal, and ephemeral - a week long marketing push behind a term may get you two or three months of play at best, depending on the competitive landscape. So, you need to hit the right terms at the right time, and if you want to always rank for a term, you will have to continually go after it if your industry demands it.



There are several ways to promote your Keyword List, through your website, your social media work, and your content marketing program (text, image, video), in general.

In this post, lets cover one of the elements of Text-based Content Marketing.

Content Marketing with Text can include Mico-blogging (twitter, tumblr, reddit,) Blogging, Article submission / Guest blogging, Email promotions (with newletters, ebooks, pdf's, interactive content that links to the web), text on the front and back end of a website.

You can also include the text descriptions for content such as social media posts, all public profile information, image and video content metadata as a part of your text marketing strategy.



Ok, How To Use Keywords to Optimize a Blog Post !! :

There are several important areas to include your keywords in a blog post. The following is a list of what I believe to be the most impactful listed first, with respect to impact on SERP position.

1) In the URL
2) In the Title of the post
3) In the H1 tag
4) In the back-end metadata
5) As a Hyperlink within the first sentence of the first paragraph.
6) As a Hyperlink within any part of the post
7) As the first word, or phrase in the first paragraph
8) As the first word, or first sentence of subsequent paragraphs
9) In the metadata of embedded images or video
10) Repeated naturally throughout the post to a saturation of more than 5% if possible.
11) As bolded text within the post, with more power in the first paragraph.

Blog post should always be written for people, because the longer people read, the better play you will get for your keywords. Also, social indicators are big, so motivating your readers to share these posts, specifically the keyword rich links to these posts, is a key to multiplying your keyword marketing impact.

Hope that helps!

Tony@Habaneromarketing.com

510-545-2054